Here’s an excerpt from the announcement.
Today, we’re announcing an update to Instagram DMs by introducing a new Messenger experience on the app.
On Facebook’s family of apps alone, people send more than 100 billion messages to their friends and family each day.
That’s why we’re connecting the Messenger and Instagram experience to bring some of the best Messenger features to Instagram – so you have access to the best messaging experience, no matter which app you use.
Facebook has been investing a tremendous amount of financial and human capital in Messenger over the past couple years. All the cues they are making Messenger their messaging app of choice from here to eternity.
More reason to make Messenger chatbots a core part of your ministry outreach and church communications.